Seek Fair Compensation

Artisans invest months, even years, in crafting their masterpieces, often amid the responsibilities of raising children and managing households.

However, at Ouady, we defy the norm. We're not just sellers; we're storytellers. Our mission is to sit with every woman, unraveling the tales woven into each piece—the time, labor, and narrative.

Securing a consistent income

We cherish the essence of each one-of-a-kind rug by honoring the artisan's expertise. We purchase these unique pieces at the artisan's initial asking price, recognizing that she alone holds the intimate knowledge of the story woven into her art. In instances where the artisan undervalues her creation, we go above and beyond to ensure fair compensation.

For custom rugs, our collaborative spirit extends to working closely with cooperatives. Together, we define the cost per meter, fostering a transparent and mutually beneficial partnership that values the craftsmanship and creativity embedded in every custom creation.