In the heart of Morocco, nestled within the enchanting town of Oued Zem, a dream was woven into existence. Here, Salma, a young Moroccan deeply rooted in Oued Zem's history, discovered her passion for interior design during her studies in Paris. Her fervent desire to imbue her new home with the essence of her Moroccan heritage ignited a creative spark that manifested in the form of a remarkable rug—a rug that captured her heart and ignited a vision.

This rug marked the genesis of Ouady, a name steeped in meaning, as it signifies "river" in Arabic. This choice was inspired by the profound significance of rivers for Moroccan villages—a lifeline, not just a resource; a wellspring of life, vitality, and boundless growth.

Ouady isn't just about preserving our Moroccan rug-making heritage; it's a voyage of reimagining. It's about granting due recognition to the artisans who are, in essence, true artists. These gifted individuals, their craft often overlooked, are the heart and soul of our heritage. We are committed to bridging the gap between these artisans and the global stage, empowering them to share their exceptional creations with the world.

Through Ouady, we embark on a journey of women's empowerment and the promotion of fair trade practices. Our creations are not just rugs; they are vibrant canvases, each one a narrative of self-expression and a celebration of artistry. They embody stories, traditions, and personal histories—a tribute to the richness of our Moroccan culture.